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USL W League Announces Findings from W League Fan Survey

By Staff, 11/10/21, 11:00AM EST


Fan survey reveals data about women’s soccer fandom

TAMPA, Fla.- The USL W League announced today the findings of the first-ever W League Fan Survey. The W League Fan Survey, launched in August, covered topics such as soccer fandom and viewing habits, general fandom of women’s sports and fan opinions about the new pre-professional women’s league set to kickoff in May 2022. The following is an overview of some of the key findings from the 381 responses received from the Fan Survey.  Additional data was shared with clubs and league partners to assist in the development of their women's soccer strategies.

Team with the Most Respondents



Most Important Factor Influencing Fandom

Media Coverage & Access to Live Match Content


Agreed that watching soccer was a
large part of their family/social life


Say collaboration between women’s leagues
has impacted their fandom of another league​


Watch at least one soccer match per week,
with the majority watching 2-5


Have purchased women’s sports
merchandise in the past year.

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