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USL W League Announces Findings from W League Fan Survey

By USLWLeague.com Staff, 11/10/21, 11:00AM EST

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Fan survey reveals data about women’s soccer fandom

TAMPA, Fla.- The USL W League announced today the findings of the first-ever W League Fan Survey. The W League Fan Survey, launched in August, covered topics such as soccer fandom and viewing habits, general fandom of women’s sports and fan opinions about the new pre-professional women’s league set to kickoff in May 2022. The following is an overview of some of the key findings from the 381 responses received from the Fan Survey.  Additional data was shared with clubs and league partners to assist in the development of their women's soccer strategies.

Team with the Most Respondents


Minnesota

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Most Important Factor Influencing Fandom


Media Coverage & Access to Live Match Content

82%

Agreed that watching soccer was a
large part of their family/social life


53%

Say collaboration between women’s leagues
has impacted their fandom of another league​

97%

Watch at least one soccer match per week,
with the majority watching 2-5


76%

Have purchased women’s sports
merchandise in the past year.

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