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USL W League 2023 Expansion Side Oakland Soul Unveil Crest and Identity

By Staff, 06/23/22, 10:55PM EDT


Oakland, CA - Oakland Soul Sports Club and Oakland Roots officially unveiled the crest and identity of the women’s team at an event at The Loom in Oakland. The celebration included toasts from Oakland’s women leaders including Mayor Libby Schaaf, Soul President Lindsay Barenz, USL Super League and W League President, Amanda Vandervort and others.   

The Soul crest is the culmination of several years of community engagement. Since 2018 this organization has been dreaming about Oakland Soul’s look, feel and what it would mean to this community. The Town voted on the name Soul, favoring its implicit connection to Roots. For the past nine months and with the help of dozens of focus groups, we have designed a crest that captures Oakland’s Soul in that it can be a thousand different things. A rising sun, stained glass, scraper bikes and rollerblades, shipping containers or record players, Oakland Soul is unique and a reflection of the community that helped create it.  

The celebration will continue into the weekend with Soul Night at Laney Stadium this Saturday, as Oakland Roots take on Atlanta United 2. There will be women-centric organizations activating like Goal Five, Skate Like a Girl, La Pantera - Vertical Skillz and others. Oakland Roots players will all wear “Oakland Soul” on their jerseys instead of their names to show the allyship between the two teams.

To learn more about Oakland Soul, visit or follow the club on TwitterFacebook and Instagram for the latest. 

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