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United Soccer League and Women in Soccer announce PITCH IT 2022 contest, presented by Shift4

By Staff, 09/22/22, 2:58PM EDT


The contest for entrepreneurs and organizations using soccer for social impact is back!

TAMPA, Fla. - United Soccer League and Women in Soccer are back to host PITCH IT 2022, a contest that awards funds to entrepreneurs and organizations using soccer for social impact. Submissions are due October 31. Get ready to PITCH IT! 

“We’re excited to present the PITCH IT contest once again with our great partner Women in Soccer,” said Amanda Vandervort, USL Super League and W League President. “We look forward to listening and learning from these entrepreneurs as they pitch it and work towards their goals with soccer as the vehicle.” 

Each submission for the “PITCH IT 2022” competition will be reviewed by five industry professionals: Sarah Dwyer-Shick (She/Her), the founder of The Sports Bra Project and PITCH IT 2021 winner, Lisa Wrightsman, Street Soccer USA managing director and the founder of the Street Soccer Sacramento Chapter, Edreece Arghandiwal (He/Him), cofounder and chief marketing officer of Oakland Roots and Oakland Soul, Jasmine Cockfield, the director of corporate citizenship at Shift4 and Icy Jones (He/Him/His), executive director of America SCORES. 

The following qualifications must be met before applying to the Pitch It contest: 

  • Your vision or organization’s purpose uses soccer as a medium/tool to advance equity in the game and/or women in soccer 
  • You are someone from a historically underserved or underrepresented community or your company’s mission is to support historically underserved or underrepresented communities 
  • You are based in the United States or your organization is based in the United States 
  • You are over 18 years of age 
  • Your organization has a 501(c)3, sole proprietorship, LLC or any other legal business status in the US (if you are in the process of obtaining this status at the time of the contest and are selected as a winner, you have one fiscal year starting January 2023 to claim your prize) 
  • You are currently a Women in Soccer Member 
  • If you are not a member, you can join the network for free by visiting  

“This competition is about recognizing innovative and creative ways to make a difference in the game. Teaming up with the USL for PITCH IT 2022 will bring in new voices and ideas that will improve soccer culture for everyone.” - Courtney Carroll Levinsohn, founder of Women in Soccer 

Ready to Pitch It? Find out more about the prizes up for grabs and to submit your pitch, click here.  

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