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Rochester FC wins 2023 Best New Crest

By Staff, 04/24/23, 11:55AM EDT


The vibrant blue loon wins 41% of the vote

WINNER: Rochester FC wins 2023 Best New Crest

Rochester FC completed the sweep by winning both the 2023 W League and League Two Best New Crest competition. 


After the first round of voting, only five crests remain in contention to be dubbed the 2023 USL W League's Best New Crest. California Storm, Lexington SC, Rochester FC, Oakland Soul SC and United PDX.

Cast your vote below! 

Voting will end Wednesday, April 26 at 3PM ET. 

Only five remain:


California Storm: Cal Storm recently unveiled this new crest with multiple iconic symbols from Sacramento, such as the Tower Bridge and the Sacramento River, as well as a lightning bolt right in the middle, paying tribute to the club's former crest. 

Lexington SC: Lexington, KY is the horse capital of the world, meaning it is only right to have this strong, athletic animal front and center in Lexington SC's crest. 

Rochester FC: This crest features their striking blue and white colors surrounding a loon, the state bird of Minnesota.

Oakland Soul SC: This crest was designed to capture what Soul is for different people. The colorful top half of Soul's crest could be a rising sun, shipping containers, stained glass or record players. What do you see?

United PDX: United PDX's crest sports two-toned black and blue striped wings around the head of a bird. The simply and effective crest is a rebrand for the club, which competed in League Two in years past. 

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